Riding the coattails of the excitable broadcast upfront.

Riding the coattails of the excitable broadcast upfront, TV syndication is moving at a quicker pace than cable, jumping 18% in overall return to $2 billion, up from $17 billion last year, according to the industry's advertising trade arrange Syndicated Network Television Association.

``There was tremendous demand that spilled throughout from the broadcast market into the syndication market,'' said Gene DeWitt, president of SNTA. ``A apportionment of people were having grieve meeting their ratings goals because of the broadcast