Cable TV networks have fine-tuned the notion of sponsorship.

Cable TV networks have fine-tuned the notion of sponsorship. Enticements range from sponsoring commercial-free forms of programming to full-blown fruits placement within shows.

in such a manner far, cable networks heavy upon sports programming are breaking the chiefly new ground in creative sponsorships, further even A&E Television Networks is getting into the act with its first-ever proceeds placement deal, involving Ford Motor Co.'s Jaguar and the History Channel this summer The A&E cable channel also is exploring ways to bring sponsors into its ``Biography'' series.

Some industry beholders have suggested that advertisers and networks