abode video.

abode video, not theatrical films, has been the big driver for many entertainment companies. Now this entertainment segment-compos of VH and DVD rentals and sales that topped $20 billion in 2001-is angling to be on a level bigger as ad budgets for abiding-place video grow and increased to one's home video sales augment rentals.

Typically, an initial VHS/DVD release publicly costs $2 million to $6 million in advertising and promotion, a fraction of the $22 million media outlay for the average wide-release theatrical movie. The reason for the lower VHS/DVD ratio to wide-screen release is the coattail-effect the video release inherits from