the united states' surprising succes in the 2002 World cupful has been a golden goal for all involved.

the united states' surprising succes in the 2002 World cupful has been a golden goal for all involved, as U advertisers vaulted into broadcasts to take advantage of a wave in interest.

World chalice marketing winners range from the networks, whose ratings have been up; to the advertisers, reaping the benefits; to struggling Major League Soccer which took a gamble at purchasing the live broadcast rights; and to the players themselves, more [i]or[/i] less of whom should be able to score endorsements here at abode where interest in soccer is somewhere between slim and nil.

``Given the time difference between here