The 100 Leading National Advertisers are gooded from the 250 largest national advertisers based upon measured U.

The 100 Leading National Advertisers are gooded from the 250 largest national advertisers based upon measured U.S. media spending in 2001 That form into groups is pared to 100 after estimated unmeasured expenditures are added. All ad spending figures from end to end this report are U.S. merely

Measured media advertising is spending in 13 national consumer media monitored from Taylor Nelson Sofres' CMR, Internet from