ads will enter the lists with goals on the French Riviera this week as many of the 7000 attendees at the International Advertising Festival divide their attention between the annual Cannes Lions chase and the World Cup.

ads will enter the lists with goals on the French Riviera this week as many of the 7000 attendees at the International Advertising Festival divide their attention between the annual Cannes Lions chase and the World Cup.

Total entries are down to 17251 from 19013 on a level including the 1,063 entries for the of recent origin direct-marketing awards, originally scheduled as a separate three-day issue after the weeklong festival starting today. further a drop in attendance for the main festival and bear upons that few people would make go round up for the later direct-marketing consequence prompted a last-minute schedule change and Lions