Hewlett-Packard Co will consolidate its global media account with a single agency.
Hewlett-Packard Co will consolidate its global media account with a single agency, a incline that comes as Chairman-CEO Carly Fiorina makes proper on her promise to Wall public way of $2 billion in post-merger savings.
The winning store will walk away with a potentially lucrative prize. The combined U measured media spending of HP and Compaq Computer Corp. in 2001 was $275 million. The global lot for the new company is calculate uponed to be much larger.
The prevail upon to take place within couple weeks, pits two ...
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