"Get in the game'' may have been a great tagline for a videogame.

"Get in the game'' may have been a great tagline for a videogame, which it was for EA Sports, unless it's grown up into a pitch that of the present day cable TV network G4 is lobbing at advertisers.

G4's message to marketers is ``if you have an idea, we'll play,'' says Dale Hopkins, senior VP-distribution and sales at G4 Media. That means offering advertisers wide latitude to place their performances on G4's programs and flat allowing their commercials to appear as if they're part of a G4 program.

All of this would be heresy in the