A California court fined RJ Reynolds Tobacco Co $20 million last week for targeting youth in its magazine advertising-a small price for the $86 billion company to pay.

A California court fined RJ Reynolds Tobacco Co $20 million last week for targeting youth in its magazine advertising-a small price for the $86 billion company to pay. unless the impact could be far more expensive opening the door to further suits and causing ad disposes to warn of broad dangers to marketers' First Amendment rights.

``It's obviously of bear upon to the tobacco industry, nevertheless it may be of transaction if the case is used in other settings,'' said Dan Jaffe, exec VP of the Association of National Advertisers. ``There is a potential that it may create