During their on-site visits to multicultural agencies across the region Chrysler Group executives clutching a 12-page evaluation form carefully noted the ethnic mix of staff.

During their on-site visits to multicultural agencies across the region Chrysler Group executives clutching a 12-page evaluation form carefully noted the ethnic mix of staff, noblemaned at cell phones and computer asked about celebrity, music and fashion alliances, and assessed chemistry, all in succession a scale of 1 to 10

That's not by what mode a traditional multicultural agency review is guidanceed But this is no normal review. As marketers grapple with to what extent to even define urban marketing, DaimlerChrysler's Chrysler dispose is boldly moving forward, trying to reinvent the traditional practice of targeting dedicated creative at different sections such as African-Americans ...