snuggle to merge U.

snuggle to merge U.S. ice cream biz

Nestle last week upp its stake in Dreyer's Grand Ice Cream from 23% to 67% and said it would be swallowed up its existing U.S. ice cream business, including Haagen-Dazs and a variety of frozen novelties, into the $14 billion ice cream behemoth. As part of the deal, the enlarged Dreyer's will maintain its popular management structure, including VP-marketing Tyler Johnston, and will likely expand the marketing team, probably including any former Nestle executives, Mr. Johnston said. Savings from marketing synergies, among other things, are calculate uponed to reach $170 million according to 2005. Shifts in ...