The industry one time mum about the health risks associated with smoking is in succession a mission to bring reduced-toxin cigarettes to market.

The industry one time mum about the health risks associated with smoking is in succession a mission to bring reduced-toxin cigarettes to market, representing a rare shared priority among tobacco rivals.

The recent products, however, are unlikely to help the industry recoup its 32% decline in cigarette shipments last year (see chart). in the greatest degree industry observers believe low-toxin mists will be niche brands, at best.

Brown & Williamson Tobacco Corp. and Vector