Procter & Gamble Co is expanding its groundbreaking cross-platform deal with Viacom Plus.

Procter & Gamble Co is expanding its groundbreaking cross-platform deal with Viacom Plus, increasing spending to more than $350 million from last year's $300 million and spreading the purchase over 14 Viacom divisions.

The goal for year sum of two units is to expand to of the present day cable channels and broaden exhibition of integrated and ethnic marketing programs, said Greg Ros P&G director of North America media and marketing. Bcom3 Group's MediaVest USA, of the present day York, helped craft both the recent and original deals.

P&G's first Viacom deal,