While McDonald's Corp.

While McDonald's Corp. searches the planet for a recent global marketing chief, the burger titan's to a high degree first advertising manager has his allow ideas for putting the sparkle back in the splendid Arches.

``Everybody's looking for the nearest magic sandwich, but it doesn't exist,'' said Max Cooper the 86-year-old franchisee of 45 stores in greater Birmingham, Ala. ``It's surpassingly difficult to create a sandwich today like we did with the Big Mac. Not single that will blow people away and give you