Kimberly-Clark Corp.



Kimberly-Clark Corp. is making the latest determine in an increasingly competitive U diaper and training pants market as it begins this week shipping what it bills as a major improvement to Huggies superlative diapers.

The Huggies principal relaunch, coming less than six month after Procter & Gamble Co relaunched its Pampers Premium lineup as Pampers Baby Stages of disentanglement marks a step-up in new-product activity after what many retail executives describe as a multiyear quiet

During that lull, private-label brands chipped away at the market, primarily stealing share from P&G. Private label for full-year 2001 held


Want to read the whole article? You can purchase it here. It's quick and easy....

Home