The copywriter.

The copywriter, in his admit words.

forward being chairman emeritus: ``People assume to believe that I've been retired for years. Since `chairman emeritus' translates into something like `useless aged fart,' the clear implication is that I'm outta here. I'm not.''

``The worthy thing about being chairman emeritus is that I will have no responsibilities whatsoever. I don't have to listen to anybody, nor do they have to listen to me The other beneficial thing is that with too many divorces behind me and sum of two units wonderful children yet to make progress to college, I will still realize paid.'' ...