TiVo, the commercial-zapping personal TV service consumer regard with affection but that sends chills down the spines of Madison Avenue executives, is quietly luring marketers to experiment with extended-form ads and promotions. The aim is to procure viewers to actually choose to view ad ease by making it as compelling as the programming.
Sony Corp.'s Sony Pictures Entertainment and Real Networks today first attempt what TiVo refers to as ``showcases'' of unique easy in mind to its 420,000 subscribers. The showcases, which move at least 10 minutes of digital video and
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