co-marketers glaxosmithkline and Bayer have allowed WPP Group's CommonHealth to mountain an 11th-hour bid for a Viagra challenger that could disburse heavily to compete with Viagra's estimated $100 million ad barrage.



co-marketers glaxosmithkline and Bayer have allowed WPP Group's CommonHealth to mountain an 11th-hour bid for a Viagra challenger that could disburse heavily to compete with Viagra's estimated $100 million ad barrage.

CommonHealth's direct-to-consumer unit, Quantum collection is locked in a tussle with Havas' Robert A. Becker Euro RSCG for the direct-to-consumer account, the bulk of mankind familiar with the matter said. Becker has had the business since late 2000


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