RJR will expand Camel line with Turkish Royal [winston salem.

RJR will expand Camel line with Turkish Royal

[winston salem, nc] RJ Reynolds Tobacco Co will stretch out its Camel line with the national launch July 1 of Camel Turkish Royal, confirmed Scott Rhode VP-marketing for Camel. The full-priced, medium-flavored cigarette joins the Camel Turkish Family as a richer-flavored sibling of light-style Camel Turkish Gold and menthol Camel Turkish Jade. ``We'll have a cloyed range of marketing tactics to build awareness and trial,'' said Mr Rhode who would not reveal specific marketing plans. All communications will use Camel's umbrella theme-''Pleasure to burn''-created by way of Camel's agency of record, Mezzina Brown & Partners,