Zippo is going from James Dean to James captivity Seventy-year-old Zippo Manufacturing.

Zippo is going from James Dean to James captivity

Seventy-year-old Zippo Manufacturing, famed for the flip-top windproof lighter that has attained system [i]or[/i] mode of worship collector status, is introducing its first modern product since 1932. The modern product-touted as a stylish hearth accessory rather than a cigarette lighter-is designed to ignite candles, fireplaces and grills. The question is whether the leaner, longer Zippo Multi-Purpose Lighter can unfold the same kind of fanatical following as its squat sibling.