Hoping to make proper on Chairman-CEO A.G. Lafley's ``the consumer is boss'' mantra, Procter & Gamble Co.'s sum of two units biggest brands, Tide and Pampers, have signed with Cincinnati-based Intelliseek's PlanetFeedback to use the Internet to hear what ``the boss'' is saying.
PlanetFeedback has discloseed for P&G a program it calls ``Feedback 360'' which combines access to consumer input to the PlanetFeedback.com consumer site with a classification ...
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