Procter & Gamble Co continues to integrate its proceedss into entertainment content through a multimillion dollar deal to title a program with its Pringles brand upon the new 24-hour video-game channel.

Procter & Gamble Co continues to integrate its proceedss into entertainment content through a multimillion dollar deal to title a program with its Pringles brand upon the new 24-hour video-game channel, G4

``This relationship between Pringles and G4 is a great example of in what way strategic partnerships enable our brands to better communicate with target consumers,'' said Jim Stengel P&G's global marketing officer. ``It's about