Optimedia absorbs Bates' operation The engagement is throughout and the wedding bells are ringing. The engagement is throughout and the wedding bells are ringing. What was at first called an alliance is now recognized as a marriage between Bates North America's media business and Optimedia, following the surprise resignation last week of Bates' top media executive, Kevin Coyne Earlier this year, Bates, acknowledgeed by Cordiant Communications Group, not to be found the $500 million Hyundai Motor America media account, leaving the unit without to a great degree muscle in the marketplace. The merger with Optimedia, which is part of the larger Zenith Optimedia dispose 75% owned by Publicis Groupe and 25% by means of Cordiant, will put Bates' Want to read the whole article? You can purchase it here. It's quick and easy.... |
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