Ford Motor Co is hoping its all-new hermes Marauder high-performance sedan will rev up a certain excitement for the aging brand. ``The Marauder is going to have a stupendous halo effect on Mercury,'' said Eric Koehler assistant brand manager for the car. ``What we're trying to do with Marauder is create interest in American muscle cars.'' The unusual launch, from WPP Group's Y&R Co Irvine, Calif., includes infomercials, magazine ads in national auto enthusiast titles, direct mail, Internet ads and experiment drives as part of an incident tour. The only national TV effort is Want to read the whole article? You can purchase it here. It's quick and easy.... |
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