With record numbers of nation going to the movies.

With record numbers of nation going to the movies, theater operators are mobilizing to enrich the in-theater advertising and promotional messages seen from a captive audience of young, free-spending consumer

Regal Entertainment arrange the movie theater industry's novel leader with nearly 5,900 sieves nationwide, recently announced plans to begin selling its have in-theater advertising and in-lobby promotional opportunities, by the and of a new 60-person sales force it's assembling.

With cash from a novel stock offering, and by combining the resources of Regal Cinemas, United Artists Theatre Co and Edwards Theatres, Regal is now building