Maytag review leans to Universal McCann [newton. [newton, iowa] Maytag Corp. is in contract negotiations with Interpublic arrange of Cos.' Universal McCann, modern York, to handle its $100 million media business, according to media executives participating in the review. Maytag did not recur calls. Others in the review: incumbent Bcom3's Starcom Worldwide, Chicago; Zenith Media, of recent origin York, owned jointly by Publicis Groupe and Cordiant Communications Group; and Aegis Group's Carat USA, Chicago. Interpublic's Initiative Media North America, Chicago, which handled buying for Maytag's Hoover brand, was dropp earlier from the review. McD's kid menu adds General Mills, Want to read the whole article? You can purchase it here. It's quick and easy.... |
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