The nation's shifting demographics will create a sea change for auto marketers in the nearest decade.

The nation's shifting demographics will create a sea change for auto marketers in the nearest decade.

Generation Y the 71 million children of baby boomer now between the ages of 8 to 25 is the in the greatest degree multicultural, diverse generation ever. And they'll be buying more recently made known cars and trucks in the near future

Gen Y buyer in subordination to 23 years old bought roughly 400000 recently made known vehicles in 2001, estimates Jim Lentz VP of Toyota Motor Sales USA's Scion, the youth-targeted Toyota Division unit. by way of 2010, the group will account for 4 million new-vehicle sales and 65 million units in