Interpublic collection of Cos.

Interpublic collection of Cos.' Foote, Cone & Belding Worldwide took the Qwest Communications account back from Omnicom Group's DDB Worldwide last week, the chiefly recent salvo fired in individual of advertising's most bitter rivalries.

Since 1996 when DDB snared the $70 million Clorox Co account after 71 years at FCB San Francisco, the dislike has been palpable. It intensified last year when PepsiCo mov $350 million in business from FCB to DDB Chicago spinoff constituent 79 because of conflicts with Interpublic client Coca-Cola Co Moreover, FCB also thrown away ...