The advertising industry saw more mixed signals last week as marketing leader Procter & Gamble Co reported ad spending was flat last quarter and more media companies reported weak arises P&G said ad spending in the quarter was the same as last year despite the acquisition of hair-care marketer Clairol.

The advertising industry saw more mixed signals last week as marketing leader Procter & Gamble Co reported ad spending was flat last quarter and more media companies reported weak arises

P&G said ad spending in the quarter was the same as last year despite the acquisition of hair-care marketer Clairol. on the contrary Chief Financial Officer Clayton Daley noted spending was up in dollars and as a percent of sales for the fiscal year [i]finale[/i]ed June 30.

P&G, the nation's No. 2