Hearst Corp.

Hearst Corp.'s King Features Syndicate plans to reintroduce Popeye the Sailor Man to the American public, and its first grade is to reach out to them within their breadboxes.

Leading up to the 75th anniversary of the ornery, spinach-eating cartoon character in 2004 King Features is targeting roughly 20000 supermarkets with the idea of carrying a Popeye-branded line of revolves and breads that it promises to support heavily with ads in a landlord of ...