Nissan ending 'Driven'; 'Shift' tag to launch [gardena.

Nissan ending 'Driven'; 'Shift' tag to launch

[gardena, calif.] Nissan North America's Nissan Division will replace the brand's ``Driven'' tagline with fresh ads built around ``Shift'' starting with the September campaign for the 2003 gauge 350Z sports car, dealers said. A Nissan spokesman said details of the modern campaign were being finalized and declined to commentary further. Omnicom Group's TBWA/Chiat/Day, Playa del Rey Calif., handles. Dealers said the of recent origin ads use different versions of the recently made known tag, including ``Shift reality'' and ``Shift the possibilities.''

Ad discharge breaks for U.S. Open tournament

[new york] U