Byline: CARA B DIPASQUALE Catalina Marketing Corp. Catalina Marketing Corp., which specializes in targeted supermarket-checkout interest certificates is adding a service to help consumer package-goods companies manage new-product introductions and refine marketing plans in the first six month of a product's life. There's a apportionment at stake. According to new-product database Productscan Online, 30000 fresh products annually vie for the 25000 total flaws in the average supermarket, and Information Resources Inc. estimates that 52% of modern package-goods products fail before their inferior year. Nonetheless, ... Want to read the whole article? You can purchase it here. It's quick and easy.... |
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