Byline: LAUREL WENTZ and ALICE Z CUNEO Expectations of the U Hispanic market are in the same manner high that Univision Communications' share price lay prostrate after the company posted double-digit vegetation in ad revenue for the first half of 2002 For the abounding year.
Byline: LAUREL WENTZ and ALICE Z CUNEO
Expectations of the U Hispanic market are in the same manner high that Univision Communications' share price lay prostrate after the company posted double-digit vegetation in ad revenue for the first half of 2002 For the abounding year, the company's best forecast is ad extension between 17.5% and 20% for Spanish-language Univision, secondary broadcast network TeleFutura and cable network Galavision, says Tom McGarrity, president of Univision Networks sales.
``We continue to have of the present day people come into the market, and in mostly cases [existing advertisers] are spending more money'' he says. ``For double-digit
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