Byline: STEPHANIE THOMPSON Frustrated with its inability to steady stabilize condensed soup sales-its largest business-Campbell broth Co.

Byline: STEPHANIE THOMPSON

Frustrated with its inability to steady stabilize condensed soup sales-its largest business-Campbell broth Co. will launch a more personalized ad campaign, a slew of ``best-ever'' vegetable broths and a range of in-store efforts. if it were not that industry observers will be eyeing the prevail upons with more than a little skepticism.

During its modern fourth quarter and fiscal 2002 earnings call, CEO Doug Conant admitted that on the same level the supposed transformational marketing increases of 20% ``had limited impact'' onward condensed soup sales this past year. The business, which