Byline: RICHARD LINNETT With a name that provokes memories of Andy Warhol's silver factory and his brand of ``gee whiz'' unexpectedly Art.

Byline: RICHARD LINNETT

With a name that provokes memories of Andy Warhol's silver factory and his brand of ``gee whiz'' unexpectedly Art, the Wow Factory, a recent unit of WPP Group's MindShare, will launch in the U to propound clients a creative approach to buying and planning media.

``We are developing a consistent global approach to bringing hum into campaigns. That is undivided ...