Byline: TOBI ELKIN In a bid to proffer marketers. In a bid to proffer marketers, portals and digital media planners a more powerful tool to analyze a wide image of consumer Internet behavior, Nielsen/ NetRatings today launches the Digital Media Universe, a theory to track the use of all online media applications including instant messaging and media players. Previously, Nielsen/NetRatings was simply able to measure Web activity via browser and URL activity. In the Want to read the whole article? You can purchase it here. It's quick and easy.... |
| Home |
