Byline: IRA TEINOWITZ A discussion across whether the Food and unsalable article Administration's restrictions on DTC advertising should be relaxed (AA.

Byline: IRA TEINOWITZ

A discussion across whether the Food and unsalable article Administration's restrictions on DTC advertising should be relaxed (AA, May 20, P. 1) has kicked up a fight between consumer clusters print media and drugmakers.

physic makers, ad and media clusters are urging easing of popular DTC restrictions, contending there is no evidence that direct-to-consumer advertising causes overmedication. They behold as too cumbersome the requirement that drugmakers trip long lists of side forces in newspaper and magazine ads.

``Providing