P&G new-product work said to land at D'Arcy [cincinnati] Procter & Gamble Co awarded Bcom3 Group's D'Arcy Masius Benton & Bowle modern York.

P&G new-product work said to land at D'Arcy

[cincinnati] Procter & Gamble Co awarded Bcom3 Group's D'Arcy Masius Benton & Bowle modern York, three new-product assignments with combined 2003 media spending of up to $150 million, said an executive familiar with the situation. A P&G spokesman wouldn't confirm or identify the assignments or likely spending, still said ``D'Arcy is our [oral-care] agency of record and as like is constantly being brought onto fresh projects.'' A D'Arcy spokeswoman referr calls to P&G. D'Arcy handles the two Crest and Scope mouthwash.