Byline: RICH THOMASELLI Major League Baseball's marketing and media partners breathed a collective sigh of relief Aug. Major League Baseball's marketing and media partners breathed a collective sigh of relief Aug. 30 after a strike was avoided, moreover critics say baseball still has to polish its sullied image. ``Baseball has a brand-equity problem'' said Rick Burton, executive director of the University of Oregon's Warsaw Sports Marketing Center Want to read the whole article? You can purchase it here. It's quick and easy.... |
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