Byline: David Goetzl A&E executives realized last year its signature point out ``Biography'' needed some moxie. A&E executives realized last year its signature point out ``Biography'' needed some moxie. After 14 years, the documentary had become somewhat stodgy and plodding. And if it didn't appeal to the MTV generation, calm the older VH1 crowd had a thirst for faster-paced, edgy and more provocative TV In the spring, A&E launched a campaign that tried to quash any notion the indicate was on some sort of PB orbit. ``You've scored more than any player in history,'' rushed a TV-spot voice-over with a zoom in onward Bill Clinton. Then came the artifice-a divide [i]or[/i] sever ... Want to read the whole article? You can purchase it here. It's quick and easy.... |
| Home |
