Byline: Richard Linnett The hottest headline of the TV upfront market this year was ``OMD in $2 billion Disney. The hottest headline of the TV upfront market this year was ``OMD in $2 billion Disney, Viacom talks.'' OMD was negotiating a $1 billion ad package with Walt Disney Co and another with Viacom, the two deals committing upfront, scatter and blot dollars from OMD clients for a year (AA, May 6) not many upfront attendees believed a word of it, and indeed, a not many weeks later, the Viacom deal lay low through. But the Disney deal held, making it the Want to read the whole article? You can purchase it here. It's quick and easy.... |
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