Garnier taps Publicis for $20M-$30M account [NEW YORK] Garnier. [NEW YORK] Garnier, a division of L'Oreal USA, has preferableed Publicis Groupe's Publicis in strange York to handle the national advertising creative assignment for the launch of Fructis, a just discovered line of hair-care products. Billings are estimated at $20 million to $30 million for the assignment. Publicis is a L'Oreal roster agency and handles other brands of the like kind as Lanc"me, L'Oreal Plenitude and unpolluted Zone, L'Oreal Kids Shampoo, Garnier Nutrisse and Garnier Lumia. [NEW YORK] America Online said American Expres Co will Want to read the whole article? You can purchase it here. It's quick and easy.... |
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