Byline: KATE FITZGERALD Event-marketing professionals are joining forces to try to get methods of measuring the price and impact of marketing between the sides of events.

Byline: KATE FITZGERALD

Event-marketing professionals are joining forces to try to get methods of measuring the price and impact of marketing between the sides of events, mobile marketing and trade point outs

Executives from event-marketing companies including Jack Morton Worldwide, George P Johnson Co and Edelman Worldwide will fitting next week in New York to discuss the formation of a recent event-industry trade group, called the incident and Experience Marketing Council, and a connected view to rate the return forward investment of event marketing.

``Event marketing is