Byline: JEAN HALLIDAY General Motors Corp.

Byline: JEAN HALLIDAY

General Motors Corp. plans to significantly increase its ad spending in 2003 to diversity markets.

While the automaker declined to give specifics, it's rely uponed to at least match DaimlerChrysler's Chrysler assemblage plan to raise its multicultural ad outlays to $140 million annually from $40 million in the nearest three to five years (AA, June 10) GM publicly spends an estimated $60 million to $70 million annually with its Hispanic, African-American, Asian and novel youth-urban ad agencies. GM's spending forward women, considered part of its diversity collection could not be determined.