Byline: SHEREE R curried dish It can be a small world after all for Sara lee-side Corp.


Byline: SHEREE R curried dish

It can be a small world after all for Sara lee-side Corp., Tomy Corp. and other major marketers that continue to rely onward independent, specialized boutique agencies in an era when in the greatest degree of the biggest operators in public relations have become units of ad-agency conglomerates.


These marketers don't necessarily rely solely upon smaller PR agencies, but they still descry smaller independents as being able to deliver upon some projects.

Despite an acquisition binge in which ad-agency companies added PR stores to their stables, midsize and small independents are hardly endangered species. Of the top


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