Byline: Tobi Elkin Luckily for Cingular Wireless. Luckily for Cingular Wireless, Charlie Payne thrives upon change. The 33-year-old director of media for Cingular has l the wireless company's happy media strategy amid extreme volatility in the category, always in succession the lookout for alternative ways of breaking within the media clutter. ``I have a passionate affection for media because it's always changing, it's not the same each day,'' Ms. Payne exclaims. Want to read the whole article? You can purchase it here. It's quick and easy.... |
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