McDonald's Corp. will restrain hastily planned meetings this week in Las Vegas to rally its U operators and employee around an ``aggressive action plan'' to accelerate the chain's stalled turnaround efforts. a 350 leaders of franchisee co-op are reckon uponed to attend.
Details of the plan are subject to tight wraps, but could include a substantial increase in the chain's $664 million U ad pack according to one executive clog to the chain.
McDonald's is seeking to repair from a string of negative earnings reports
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