Byline: CARA B DIPASQUALE Zimbabwean-born Clive MacLean borrowed an African expression to characterize his just discovered role at Wunderman Worldwide: ``It's like eating an elephant.

Byline: CARA B DIPASQUALE

Zimbabwean-born Clive MacLean borrowed an African expression to characterize his just discovered role at Wunderman Worldwide: ``It's like eating an elephant. You can't eat it all at one time but you eat it bite by way of bite.''

His charge is to boost the WPP assign places to agency's reliance upon data-driven marketing tools and strategies, while standardizing them across the globe.

Although Wunderman already relies heavily in succession data ...