The Center for Disease Control's just discovered push to combat childhood obesity is, in industry parlance, an integrated effort. While Publicis Groupe ad agency Saatchi & Saatchi handles $50 million in first-year media spending for the ``Verb: It's what you do'' campaign (AA, June 17) PR sibling Publicis Dialog, recent York, will get a piece of an additional $43 million stocked for other marketing activities overseen by dint of Publicis units.
``Had we not been an agency that was able to work in partnership with all of these disciplines, we wouldn't have been able to win the
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