Byline: CARA B DIPASQUALE In what amounts to the biggest cigarette price cross since the infamous ``Marlboro Friday'' in April 1993 Philip Morris Co said it will apply $600 million to $650 million forward U.

Byline: CARA B DIPASQUALE

In what amounts to the biggest cigarette price cross since the infamous ``Marlboro Friday'' in April 1993 Philip Morris Co said it will apply $600 million to $650 million forward U.S. price promotions in the fourth quarter. The goal is to raise domestic cigarette tome that in the second quarter hit its lowest refluence since 1990.

The discounting-which could reach as abundant as 80 cents per pack for brands including Marlboro-is incremental to the $350 million in worldwide promotional spending announced through the company July 18.

Philip Morris Chairman-CEO Louis Camilleri cited the